Available for Projects — Taking 2 Clients/Month
AI GTM
Engineering
I build revenue systems that compound over time. Signal-driven GTM automation for B2B scale-ups, from ICP mapping to pipeline, without the noise.
Track Record
Outcomes That Move Numbers
Revenue Generated
$550K+
Pipeline Created
$3.5M+
SQL Conversion
16 to 27%
Efficiency Gains
40%
What I Build
Outcome-Based GTM Systems
Signal-Driven Outbound
End-to-end outbound systems that book meetings. ICP modeling, TAM mapping, email infrastructure, and personalized copywriting that converts.
Email Prospecting
LinkedIn Outbound
ICP Modeling
List Building
Lead Scoring
Personalization
CRM Sync
Automated Enrichment
Clay-powered waterfall enrichment. 47+ data points per account. ICP scoring before CRM sync. Data that compounds, not decays.
Data Enrichment
Intent Signals
Tech Stack
Firmographics
Hiring Triggers
Company Research
Contact Data
Revenue Orchestration
n8n workflows connecting Clay, HubSpot, Apollo, Instantly. Real-time routing. Alerts hit Slack within 60 seconds of signal detection.
Workflow Design
API Integration
Signal Routing
Slack Alerts
CRM Automation
Analytics
A/B Testing
Pipeline Infrastructure
Multi-domain setup. Warm-up protocols. SPF/DKIM/DMARC. Inbox rotation. Deliverability at 98%+ is the baseline, not the goal.
Domain Setup
Warm-up
SPF/DKIM/DMARC
Inbox Rotation
Bounce Handling
Reputation
ICP Self-Modeling
Self-improving ICP models from intent data, tech stack, firmographics. The system gets smarter as more data flows through it.
ICP Analysis
TAM Mapping
Account Scoring
Signal Analysis
Conversion Data
Rapid Market Testing
Validate new ICPs without pulling sales resources. Ship campaigns in days, not weeks. Measure, iterate, scale what works.
ICP Validation
Campaign Launch
A/B Testing
Analytics
Iteration
Scaling
Outcome-based pricing. You win when I win. Aligned incentives, not hourly billing.
Why Work With Me
The Comparison
| Me | SaaS Tool | Agency | Freelancer | |
|---|---|---|---|---|
| Full GTM system, not just tools | Yes | No | Partial | Partial |
| Compounding data and learnings | Yes | No | No | No |
| Custom workflows (not templates) | Yes | Partial | Partial | Yes |
| Engineering-level execution | Yes | Yes | No | Partial |
| Outcome-based pricing | Yes | No | No | Partial |
| Self-correcting systems | Yes | No | No | No |
Architecture
How The System Runs
Module I
Market Intelligence
ICP and TAM mapping. Accounts enriched with firmographics, intent, tech data. Scored on buying signals before CRM sync.
Module II
Data Operations
CRM flows back for cleansing. Duplicates resolved, owners matched, missing fields refreshed. Auto-sync to HubSpot/Attio.
Module III
Inbound Automation
Leads enriched, scored, routed instantly via Slack. High-intent triggers personalized outreach. Zero lag time.
Module IV
Orchestration Layer
Clay handles enrichment, scoring, decisions. n8n manages cross-system timing. Clean signals, zero drift.
Tech Stack
Tools In The System
Clay
Enrichment and Scoring
Core
n8n
Workflow Orchestration
Automation
HubSpot
CRM and Pipeline
CRM
Instantly
Cold Outbound
Outbound
Apollo
Intent Data
Intelligence
Attio
Flexible CRM
CRM
Slack
Signal Routing
Notifications
Claude Code
AI Engineering
AI
Case Studies
Results In The Wild
B2B SaaS, Series A
$180K
ARR Added
16 to 27%
SQL Conv
6mo
Timeline
Built signal-driven AI GTM stack from zero in Clay. 47 enrichment keys across 5,000+ accounts. Routed top-tier leads via Slack within 120 seconds of signal detection. Added $180K ARR with zero headcount increase across 12 sending domains.
AI Infrastructure, Pre-Seed
$370K
Pipeline
40%
Efficiency
3mo
Timeline
Founder had raw leads, zero system. Deployed Clay enrichment engine sourcing and scoring from public data, intent signals, web activity. Automated workflows prioritized 470 accounts. 15+ hours/week reclaimed from manual prospecting.
FinTech, Seed to Series A
-20%
Lead Leak
3x
Meetings
98%
Deliver
Multi-domain infrastructure: 24 domains, 72 mailboxes, 14-day warm-up, AI-personalized with 17 enriched variables. 20% tighter qualification, 35% fewer no-shows. Bounce below 2%, deliverability at 98%.
Timeline
Zero to Revenue in 30 Days
Week 1
Discovery and Architecture
Stack audit, ICP modeling, TAM mapping. Blueprint everything before touching code.
ICP ModelTAM MapAudit
Week 2
Build and Integration
Clay tables, scoring, routing. n8n connecting everything. Testing with real data.
Clayn8nCRM Sync
Week 3
Campaign Deploy
Outbound live. Inbound routing. Signals hit Slack. First meetings book.
OutboundRoutingDashboard
Week 4 Plus
Optimize and Scale
ICP tightened. Sequences refined. Scale what works. Machine compounds.
ReportsPlaybookScale
What They Say
Direct Quotes
Rasul does not just execute. He diagnoses. Found a bottleneck we had missed for 6 months and fixed it in a week.
SaaS Founder
Series A B2B
Pipeline grew 3x in two quarters when we went from guessing ICP to data-driven confidence with his Clay system.
AI Startup CEO
Pre-Seed Infrastructure
Outbound went from 2% reply to 18% in three weeks. Same market, same product. Just better signals.
VP of Sales
FinTech
Everything measured, everything automated. The system does not reset. It compounds. Thinks like an engineer.
GTM Lead
B2B Scale-up
Proving Grounds
Destroy GTM Anomalies
Left Right Move
Space Fire
R Restart
Score: 0
Lives: Triple
Wave: 1
Ready to Build Your System
Let us talk about your GTM goals. No fluff, no agency pitches. Just engineering for revenue. Taking 2 clients/month to ensure quality.